Iyanya, Nigerian artiste and performer, has revealed that he switched to commercial music because he wanted to make songs that were accepted by a lot of people.
The 29-year old Kukere singer said this in a recent interview with Hip TV.
“I had those times when I dropped singles and they were going nowhere because they were RnB songs and few people will appreciate it. At some point, I tried different things but I realized that I still wanted to do music.
“I sat down with my manager back then and I said “Bro, what do we do?” and he said Let the past go, you need to try new sounds, get inspired by the new guys, listen to the hit songs and that was what I did and today, I thank God that I have been able to understand things.”
The winner of the maiden edition of MTN Project Fame in 2008 said his victory at the competition was a turning point in his music career.
“Project fame was a blessing, my life changed after that. It was a turning point for me and since then, it has been one big thing to another. In the industry today, you need a platform or else you are just another person with a song. Project fame was that platform for me.
“At a time, I had too much fans for my level. As far as 2008, 2009 people were calling me for shows in London. After winning, I thought I will be a big star but I realised that project fame was just the first step.”
Speaking on his new record label, Iyanya said he wants to build a brand that will go beyond music.
“For now, it’s music because I am at that point where I have to put in like 100 percent.
“It took a lot to get to where I am today and I am working to see how I can build my brand more because success in the music industry is not really about your songs.”
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