MultiChoice, the organisers of the Africa Magic Viewers’ Choice Awards (AMVCA), on Monday, announced the call for entries for the 10th edition of the ceremony.
The AMVCA is an annual award event that recognises outstanding performances in television, film, and entertainment.
In a statement, the organisers also revealed that the award categories have been reduced from 33 to 27, adding that the development was in order “to meet global trends and standards”.
The 10th edition of AMVCA will now see winners in 25 categories — including 2 special recognition awards.
The statement added that the Best Actor or Best Actress in a Leading or Supporting Role winners will now be determined by a jury, deviating from the previous audience voting system.
Other non-voting categories are Best Director, Art Direction, Cinematography, and Costume Design, Best Writing in a Movie and TV Series, Best Movie and TV Series, Best Short Film, Best Documentary, Best Sound Design, Editing, and Makeup.
The categories open to public voting are Best Scripted and Unscripted Africa Magic Original, Best Digital Content Creator, Best Indigenous Language (West, East, and Southern Africa), Best Multichoice Talent Factory Film, and Best Indigenous Africa Magic Original.
“As we mark the 10th anniversary of the Africa Magic Viewers Choice Awards, we are embarking on a bold journey to reevaluate our award categories and further align with global trends and benchmarks,” Busola Tejumola, MultiChoice executive head of content said.
“This involves retiring certain categories, streamlining others and revisiting both voting and non-voting classifications.
“The number of categories for entry will now be 25, accompanied by 2 special recognition awards.
“Performance awards have undergone streamlining and will fall under the categories of ‘Best Actor’ or ‘Best Actress’ in a leading or supporting role.
“Winners in these categories will be determined by the jury, deviating from the previous public voting systems. As always, voting process and results will be verified by Deloitte.”
The award organisers called for submissions of films publicly exhibited between December 1, 2022, and December 31, 2023.
The entry portal will close on February 14.
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