Yemi Alade, Nigerian songstress, has signed a licensing deal with Universal Music Group (UMG) Africa and and its French counterpart.
UMG also known as UMG Recordings is an American global music corporation that is a subsidiary of the French media conglomerate, Vivendi.
The UMG’s west African affiliate is in partnership with Universal Music France (UMF).
Alade, one of Africa’s most creatively and commercially successful artists through her record label, signed the deal with the global licensing in agreement with Universal Music Africa (UMA) on Tuesday.
Based on the multi-year agreement, UMA would serve as the exclusive worldwide record music partner for the singer with Effyzzie Music Group, her record label.
Also, UMF would serve as the international roll-out partner for the project and the agreement would take effect immediately.
In 2019, Alade emerged as the winner of the popular Peak talent show. Following her victory on the widely seen Peak competition, she then released her debut single ‘Fimisile’.
A deal with the Effyzzie Music Group yielded the 2013 international hit single ‘Johnny’, which was included on ‘King of Queen’, her debut album, in 2014.
The album which was a mixed of reggae, R&B and so on featured a number of collaborations between notable producers and guest artists like Phyno and Chihidna.
The talented singer, who recently came through with ‘Woman of Steel’, her long-awaited 2019 album, disclosed why a music collaboration with Tiwa Savage, her colleague in the country’s music industry, might never happen.
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