J. Cole has released the video for ‘Applying Pressure’, a track on ‘The Off-Season‘, his sixth studio album.


The ‘Born Sinner’ rapper announced the release of the music video on Tuesday.

The less than three-minute visuals sees J. Cole showing off new dance moves as he raps along.

The music video is devoid of vixens, glamour, and glitz but only focuses on the rapper and the message he tries to deliver.


“Uh, applying pressure| Started my grind where crime festers| And nines showing like they in they second trimesters (Crazy)| That’s why when niggas throw a shot or two online| I pay no mind to their benign gestures (Mm)| Ni**a, plеase, I got my mind on much bigger things, to say the lеast| My latest speeches sound like they were released by David East(What up, East?)| Verses hit hard, never pitched hard or played the streets,” he raps passionately.

‘The Off-Season’ was released on the back of the success recorded by ‘KOD’, his 2018 album.

The 12-track project takes the usual pattern of Cole, with lyrics dwelling on germane issues, and rhymes intriguing enough to retain listeners’ attention.


The North Carolina rapper is currently in Rwanda, playing in the first-ever Basketball Africa League (BAL). He had longed for the opportunity to play professional basketball for years.

Watch the video below:


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