Sugar Rush,’ a movie by Jade Osiberu, award-winning film producer, is back to the cinemas — a week after it was suspended.
The National Film and Video Censors Board (NFVCB) had last week ordered the proscription of the movie in cinemas, explaining “the temporary approval given for the movie exhibition” had expired.
But in a statement issued on Thursday, Adedayo Thomas, the board’s executive director, announced the movie has now been granted final approval for public screening.
“The past week has been eventful for us as an organization with diverse speculations in the media on the perceived ban of Sugar Rush movie at the cinemas while we were still doing our due diligence on the movie for final approval,” NFVCB said in a statement on its Twitter page.
STATEMENT BY THE EXECUTIVE DIRECTOR NFVCB ON THE FINAL APPROVAL GRANTED SUGAR RUSH MOVIE@BankyW @FilmOneng @AdesuaEtomiW @FilmhouseCinema @jadeosiberu @sugarrushmovie #BringBackSugarRush #BringSugarRushBack #SugarRushIsBack
— NFVCB Nigeria (@nfvcbng) January 16, 2020
“We are most delighted to inform the general public that the movie has been classified and granted final approval for public screening and movie enthusiasts can enjoy to their delight.
“However, It is expedient to use this opportunity to reiterate our position that the President Muhammadu Buhari led administration has been most supportive of the Nigerian film industry. As a result of Mr President’s interaction with industry practitioners, the Creative Industry Financing Initiative (CIFI), launched by the administration, has offered accessible funds to filmmakers, and the domestication of the Ease of Doing Business policy has been a major boost.
“Within 7days, filmmakers, cinema promoters and distributors can get their movies approved and acquire necessary licensing certificates. We have also introduced licensing certificates and labels with digital security features to curb counterfeiting and piracy of films and video works.
“The recent unprecedented successes of the industry and its huge potentials led to the nation’s award as the Emerging Film Market at at the Official Convention of the National Association of Theatre Owners (NATO), CinemaCon which held at Ceasar’s Palace, Las Vegas, U.S.A. Additionally, the improved capacity of staff led to the confiscation and destruction of over 500million naira worth of bootlegged and pirated video works.
“We urge filmmakers, music and video producers, and other industry practitioners to join us as we embark on this reform journey together in order to improve the current success benchmark of the industry. It is our call that you take advantage of the 7days window for approval by getting your licenses and submitting all your creative works for classification in ample time to avoid the clumsiness.”
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