Phyna, the 2022 Big Brother Naija (BBNaija) winner, says she lost 17 ambassadorial deals because of online controversies.

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Since winning BBNaija, Phyna has been no stranger to online drama. From spats with trolls to clashes with fellow reality TV stars, her name has been a fixture in social media headlines.

Most recently, she made the news for a dispute with a hair vendor who accused her of not returning a borrowed wig, leading to a police invitation.

In an interview with Doyin David, fellow BBNaija star, Phyna opened up about the challenges of being famous.

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She recounted a recent conversation she had with her manager where they discovered she lost 17 deals over the past year.

She said a well-known brand explicitly cited allegations of “abusive behaviour” as the reason for declining to work with her.

She added that bloggers keep misrepresenting her “and that is why I get pissed at them”.

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“Around two weeks ago, myself and my manager did a rough calculation of how many deals I lost from last year till now, we counted 17 deals,” she said.

“I am aware of one very big brand that actually told me their reason for not working with me. They said they cannot work with an abuser, yes, and this was coming from that period bloggers carried out that I slapped this guy.

“So a whole lot of stories, they give me their reasons, ‘Oh Phyna you are good, you are very marketable but bloggers keep saying things and later on, we hear it is not like that, we do not know what to believe so we just do not want to associate with you’. So that is why most times I am always pissed with these bloggers.”

Born Josephine Otabor, Phyna recently starred in Mercy Aigbe’s ‘Ada Omo Daddy’.

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