Mo Abudu, the media entrepreneur, has been appointed as “creatives champion” for the upcoming UK-Africa Investment Summit.
The 2024 edition of the annual summit is scheduled to take place in April 2024 in the United Kingdom.
James Cleverly, UK’s secretary of state for foreign, commonwealth, and development affairs, announced Abudu’s appointment at a creative industries event at the residence of the British Deputy High Commission in Lagos.
Cleverly is currently visiting Nigeria as part of his three-country Africa tour that includes Ghana and Zambia.
As part of the UK-African Investment Summit, a UK-Nigeria creatives side event is to hold in London.
The event is to promote the creative sector in Nigeria and other African countries, and UK-Africa collaborations in this field.
The upcoming UK-African Investment Summit will be hosted by Rishi Sunak, the UK prime minister, in London from 23 to 24 of April 2024.
It is expected to attract heads of state from 25 African countries alongside British and African business leaders.
Mo Abudu, as a creatives champion, is expected to meet with industry stakeholders across the continent in talks to foster collaboration, innovation, and transformative progress in the creative sector.
Speaking on her appointment, Abudu said: “This recognition fills my heart with immense joy and gratitude, knowing that our collective dedication to the creative industries has been acknowledged by the UK Government.
“There is much work to be done to move the creatives sector forward and there is no better time to start than now.”
Multiple industry stakeholders have repeatedly agreed that the African creative economy holds immense potential for driving economic growth, fostering cultural diversity, and empowering local communities across the continent.
The burgeoning tech and digital sectors also offer exciting opportunities for innovation and creative expression.
“With the right support, infrastructure, and policies, the creative economy can emerge as a catalyst for socio-economic development, contributing to both cultural enrichment and economic prosperity,” Abudu argued.
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