Ben Ayade, governor of Cross River state, has appointed Iyanya Mbuk, the R&B singer, as the senior special assistant (SSA) on tourism and entertainment.


The ‘Kukere’ crooner’s appointment was announced in a statement by Christian Ita, the senior special adviser (SSA) on media and publicity to Ayade, on Wednesday night.

According to the statement, twenty-six others were also appointed as aides. It added that the appointment takes immediate effect.

Ubi Franklin, the showbiz mogul and artiste manager, took to his Instagram page to congratulate Iyanya on the appointment.


“Congratulations @iyanya on your Appointment as Senior Special Assistant To The Governor Of Cross River State @sirbenayade On Tourism and Entertainment,” he wrote, as congratulatory messages continue to pour in on the comment section.


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A post shared by Mr UbiFranklin Ofem (@ubifranklintriplemg)

The Afropop singer hit the limelight after winning the second edition of MTN Project Fame, a music talent show, in 2008.

He had started his music career in the R&B genre where he thrived with ‘Love Truly’ and ‘Iyanya’, two hit songs on ‘My Story’, his 2009 album.


Following the underwhelming performance of the aforementioned singles and the lack of commercial acceptability, Iyanya subsequently switched to Afropop.

After a stint with MMMG, a record label he crowned with Franklin, Iyanya left the music label to launch his own in 2016.

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