Grape Tree/Niger Bricks Industry Limited, the marketer of Diplomat Oral Care, has unveiled Frank Edoho, the Nigerian TV presenter, as its brand ambassador.
Edoho was named the company’s ambassador during the unveiling of the brand’s toothbrush and toothpaste event held in Lagos.
Cyril Okoye, the company’s chairman, said the partnership with the ace broadcaster “will result in increased brand loyalty and record-breaking sales”.
Okoye described Edoho as a charismatic person with the “ability to connect with audiences, inspire change and leave a lasting legacy”.
“Frank Edoho’s journey as the brand ambassador became more than a professional endeavour,” he said.
“His words resonated deeply with the audience, who listened intently, captivated by his sincerity and charisma.
“With his quick wit, charm, and ability to captivate audiences, he had become an icon in the entertainment industry.
“He is a beloved household name in Nigeria, having gained immense fame and admiration for his charismatic personality and his hosting role on the popular TV game show, Who Wants to Be a Millionaire?
“His infectious enthusiasm and unwavering dedication to his role made him an iconic figure in the world of advertising and entertainment’’.
On his part, Edoho thanked the management of the company for choosing him over the other shortlisted candidates in the industry.
The media personality commended the company’s commitment to providing Nigerians with “premium oral care solutions and health”.
“I cannot wait to start work to reach out to consumers on the need to use Diplomat products,” he said.
Diplomat Oral Care “provides oral care solutions and contributes to the overall health and vitality of the teeth”.
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