MDoc, a startup from Nigeria, has been selected alongside ten others for the Google startup accelerator program on UN’s Sustainable Development Goals (SDGs).


The cohort-based program typically includes seed investment, connections, sales, mentorship, educational components designed to support disruptive brands that have high-growth potential.

The Nigerian startup got in for its vision to address one of the challenges outlined in the UN’s SDGs including poverty, inequality, climate, environmental degradation, prosperity, peace and justice.

The startup uses a digital platform and in-person hubs to support people living with chronic diseases.


It will be joining the program on April 21, alongside others similarly selected from France, Germany, Israel, Netherlands, Kenya, Pakistan, and the UK.

In November 2019, the prominent search engine had announced the Google for Startups Accelerator on the SDGs to help founders build technology towards solving serious issues facing the world.

The winners were selected from almost 1,200 applications received from 73 countries in Europe, the Middle East, and Africa.


Each startup will work closely with engineers from over 20 Google teams as well as other subject matter experts to address product, engineering, business development and funding challenges.

According to Yossi Matias, Google’s vice president on engineering, the five-month program would kick off on April 21 while a second cohort will be selected later in the year.

“In order to keep the program safe and accessible in light of COVID-19, the first two on-site events will now be digital,” Matias said in a statement.

“Virtual training covers Objectives and Key Results (OKRs), UX Research & Behavioral Economics, ML Data Pipelines and Data Visualization, and Strategies for Social Impact Fundraising.


“Around the world, there are more startups addressing the most pressing social challenges. Technology can help address some of the world’s biggest challenges.

“When businesses and investors work together with the government, nonprofits, communities, and individuals, we can make real progress.”

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