Prince Harry, Duke of Sussex, on Monday, took over the Instagram account of National Geographic in a conservation drive for trees.
This is part of an initiative to highlight indigenous trees and what he describes as our “shared responsibility in preserving what we have and so desperately need to survive”.
Harry will guest edit the account as part of the new social media campaign, “Looking Up,” which he hopes will raise “awareness of the vital role trees play in the earth’s eco-system by sharing your own photos of trees from around the world,” Buckingham Palace said in a statement.
The campaign, which comes during his official tour of South Africa, would encourage people from all over the world to plant and oversee the preservation of trees.
“I’m happy to continue working with National Geographic and to guest-edit this Instagram account; it’s one of my personal favourites. Today I’m in Liwonde National Park, Malawi an important stop on our official tour of Southern Africa, planting trees for The Queens Commonwealth Canopy,” he wrote on Instagram.
“As part of this takeover, I am inviting you to be a part of our ‘Looking Up’ social campaign. I will be posting my favourite images from NatGeo photographers here throughout the day, and over on @sussexroyal. I will be sharing some of my favourite images from everything you post. I can’t wait to see what you see.”
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We are pleased to announce that today The Duke of Sussex is guest-editing the @NatGeo Instagram account! This photo of a Boabab tree was taken by The Duke in Liwonde National Park, Malawi (where he has just unveiled two new Queens Commonwealth Canopy initiatives) and as part of the ‘Looking Up’ campaign in partnership with @NatGeo. • You can join in today by sharing your own images of the trees in your local community using the hashtag #LookingUp As the Duke shared: “Looking Up” is a new social media initiative to raise awareness of the vital role trees play in the earth’s eco-system, and an opportunity for all of us to take a moment, to appreciate the beauty of our surroundings and to share your own view, by looking up!” • We invite you to follow along at @NatGeo and to share photos you take of trees in your local community using the hashtag #LookingUp so we can all celebrate the importance of the role we play as a community in protecting nature. At the end of the day, The Duke will share a selection of the most beautiful images from across the world on @SussexRoyal Instagram stories. The Duke’s passion for trees and forests as nature’s simple solution to the environmental issues we face, has been inspired by the years of work he has been doing on behalf of his grandmother, Her Majesty Queen Elizabeth II and The Queens Commonwealth Canopy.🌳🌲 • The ‘QCC’ @QueensCanopy was launched in 2015, when Commonwealth countries were invited to submit forests and national parks or plant trees to preserve in The Queen’s name. Now, almost 50 countries are taking part and have already dedicated indigenous forest for conservation, or have committed to planting millions of new trees to help combat climate change. #lookingup #forestsforthefuture #sussexroyal #treesfortomorrow Photo © The Duke of Sussex / 2nd by @africanparksnetwork
The Duke’s passion for trees, according to Buckingham Palace, was “inspired by the work he does on behalf of his grandmother, Her Majesty Queen Elizabeth II.”
The pictures of the Baobab trees in question were taken during his visit to Liwonde National Park, Malawi, on the eighth day of his tour of Africa.
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