Miyonse Amusa, Big Brother Naija season two contestant, has signed an endorsement deal to become Indomie’s brand ambassador.
The chef announced the deal in a statement made available to TheCable Lifestyle on Friday.
He joins Sound Sultan as a celebrity brand ambassador for Indomie.
“We decided to collaborate with Miyonse because we recognize the fact that he is a well-respected chef and he knows his onions as far as the culinary landscape in Nigeria is concerned,” said Girish Sharma, chief operating officer, Dufil Prima Foods Plc.
“He connects extremely well with his followers on social media; a quality which we recognise as vital considering the diverse consumer base for our brand, ranging from children to the youths and adults.”
Miyonse hosts the cooking segment of the ‘Wake Up Nigeria’ breakfast show on TVC Entertainment for which he received ‘outstanding television chef of the year’ award from the Nigerian Culinary Professionals.
“Being part of the Indomie family is very exciting and a great honour for me,” the 25-year-old chef said.
“Indomie has changed the game when it comes to staple foods in the country and it’s amazing to see this influencing style and culture and I am really excited to be a part of it.
“I look forward to creating exciting delicacies with Indomie that will cater to the different taste needs of our consumers. We already have some really cool projects in the works.”
Miyonse also serves as a brand ambassador for Pay Porte, an online food store, and SamVita Foods.
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