Like Portable, Ladipoe claims Wizkid, Davido using rift to promote projects

Ladipoe, the Nigerian rapper, has weighed into the ongoing feud between Wizkid and Davido.

In May, the Afrobeat heavyweights engaged in a heated war of words on X. Wizkid taunted Davido with a video of him on his knees, pleading and crying after a fan asked him to release new music. Davido also retaliated, labeling Wizkid’s career as “dead”.

Last week, Wizkid reignited their rift — after Davido announced his first single of 2024.

The ‘Made In Lagos’ hitmaker, who has been teasing his upcoming ‘Morayo’ album, also taunted Ademola Adeleke, Davido’s uncle who is governor of Osun state.

Registering his opinion on the rift in an interview with City 105.1 FM, Ladipoe expressed his admiration for both singers despite not being close to them.

The ‘Feeling’ rapper also argued that the rivalry might be “promotional tactics”, adding that both singers are too “business-minded” not to utilise the opportunity.

“Honestly, I have no idea. And why I say so is because this is not the first time that there has been something like this between these two juggernaut artistes you know. So, who is to say? And I’m not personally close to either of them to be able to look behind the veil,” he said.

“I have been somebody that has gotten to admire them from afar. I’ve definitely shaken Wizkid’s hand a couple of times. I’ve shaken David’s hand a couple of times. And in both ways, I respect them. You know what I feel? I fall into the fanbase that feels that they are just too savvy and business-minded to not one day say “pull up, Davido and Wizkid concert or Wizkid and Davido concert.

“I just feel like una dey whine me. That’s my own personal feeling: una dey whine me. They are too big to not see the business opportunity in front of them. So, that’s my take. But whether it’s real or not, who is to say? Beef for promoting stuff is an old tactic. It’s effective. I don’t love it personally, but it’s tried and tested, and it works. It’s not my preferred strategy, but it works.”

Portable earlier claimed that the singers were using the rift to stay relevant. He argued that they are no “longer marketable and relying on online rift to promote their projects”.