Ikorodu Bois, a Nigerian comedy group, has featured on an advert displayed on Broadway Times Square in New York City by Netflix, the US movie streaming platform.
Times Square is a major commercial intersection, tourist destination, entertainment center, and neighborhood in the Midtown Manhattan section of New York City, at the junction of Broadway and Seventh Avenue.
Lit with billboards and ads, it stretches from West 42nd to West 47th street and is sometimes called “the Crossroads of the World”, “the Center of the Universe”, “the heart of the Great White Way”, and “the heart of the world”.
From Ikorodu to Times Square, New York!🤩🇳🇬 pic.twitter.com/POel53Nja4Advertisement
— ikorodu bois (@IkoroduB) April 29, 2021
In a viral video, pedestrians are seen watching as the ad played on. With the feature, Ikorodu Bois joins prominent celebrities like Burna Boy, Wizkid, Tiwa Savage, Davido, among others, to feature on a billboard in Times Square.
The feature comes just after Netflix enlisted the group for its campaign to mark the 2021 Oscars held on April 25.
Ikorodu Bois, known for mimicking music videos and Hollywood trailers, comprises Babatunde Sanni (23), Muiz Sanni (15), and Malik Sanni (10) — all brothers — and Fawas Aina, their cousin who edits and manages the team.
The group began in 2017 when Babatunde decided to share their skills with the world via social media.
They, thereafter, gained attention for making use of household items to depict top gears adopted in movies while also using wheelbarrows to replicate luxury cars, an idea first exhibited by Kaptain Kush, a singer.
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