Amarachi Amusi, the Nigerian skit maker better known as Ashmusy, has condemned what she describes as an annoying trend of linking the success of female creatives to men.

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In an interview with Punch, she spoke of how “hurtful and frustrating” it is when her hard work is overshadowed and credited to a man.

She said to reshape this narrative, she has opted to cover herself up as part of a rebranding process.

Amusi attributed her success to consistency and hard work.

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“Linking a woman’s success to men can be annoying and hurtful. That is the reason I want to rebrand myself,” she said.

“It can be hurtful when a young girl works so hard, and all her efforts are linked to a man.

“Covering up myself is a part of my rebranding. I hated the fact that a man was said to be the source of my success.

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“That narrative was hurtful because I know how hard I work to make every single dime. I will ascribe my success to God, consistency and hard work.”

In March 2022, Amusi acquired a luxury house.

The 28-year-old skit maker became an internet sensation after she shared a viral video on social media.

Apart from making skits, she is an actress, brand influencer, and social media content creator.

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