In commemoration of World Jollof Day, YouTube has released the top trending search data related to jollof rice.
According to the video streaming platform, Ghana is ahead of Nigeria as the country with the most YouTube searches for information on jollof rice.
In the past years, there has been a heated debate over which country has the best jollof rice.
The topic has continued to elicit reactions on social media platforms between Nigerians and Ghanaians, with opinions often divided.
Commenting on the development, Adetutu Laditan, YouTube creator marketing manager, EMEA, said: “Food incorporates the ethnicity and cultural heritage of a people.
“The celebration of World Jollof Day is exciting for us because it gives us an opportunity to foster cross-cultural understanding and this sums up part of our passion at YouTube.”
Top countries searching for jollof rice:
- South Africa
- United Kingdom
Nigerian states with top searches for Jollof rice:
Top trending searches for jollof rice:
- How to cook couscous jollof
- How to cook spaghetti jollof
- Ghana jollof
- Jollof rice ingredient
- Bay leaf in jollof rice
- How to make jollof rice with fish
- How to make smoky party jollof rice
- How to use green pepper in jollof rice
- How to make agidi jollof
- How to make jollof rice without stock
Youtube also plans to organise cook-offs between top creators in Nigeria.
It said popular food vloggers, comedians, and lifestyle creators will be paired to compete with one another for bragging rights on which team can prepare the best jollof rice.
Creators on the line-up for the cook-off are Sisi Yemmie and Broda Shaggi as Team Pepper dem; Ify Kitchen and MC Lively as Team Buga; Zeelicious and Josh2Funny as Jollof Pros; Diary of a Kitchen Lover and Akah as The Winning Team; and finally, Food and Spice and Taaooma as Team Jollof la hot.
YouTube has also partnered with Afrochella Festival in the #JollofLoveChallenge.
The #JollofLoveChallenge will allow people to share videos that reveal their love for jollof rice on YouTube Shorts.
Lucky winners will be rewarded with an all-expenses paid trip to the 2022 Afrochella Festival in Ghana for the week-long event.
“Jollof rice is arguably the most popular cuisine in west Africa and around the globe. We are excited to be working with creators to commemorate this culinary heritage,” Laditan added.
Since 2015, World Jollof Day has been observed on August 22 to spotlight the food popular among people of West Africa. Jollof rice is also consumed in other regions of the world.
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