Erica Nlewedim, a former Big Brother Nigeria (BBNaija) housemate, has joined forces with Swarovski, a luxury jewellery brand, to launch a customised line.


The company unveiled the new set of jewellery named ‘Erica’s collection’ on their website on Thursday.

‘Erica’s collection’ comprises accessories such as rings, watches, bracelets, necklaces, earrings, smartphone cases, keyrings, and other gift items adorned with stylish embellishments.

The Swarovski website where the collection was launched, however, appears to be experiencing server issues as several people are attempting to order and make purchases of the ornaments.


The excited ‘Star Girl’ took to her Twitter page on Thursday to express her joy at the new deal.

She also shared pictures of how the sales started on the website and how her fans — popularly referred to as the ‘Elites’ — crashed the website a few minutes into the collection’s launch.

“How it started, how it’s going. Elites how can you crash a website just a few minutes after launch?,” she wrote.


Since leaving the BBNaija house, the 26-year-old actress has continued to establish herself as a household name, snagging a number of ambassadorial deals with several companies including Star Radler, Legend Extra Stout, Kukushair, among others.


The model was formerly in a romantic relationship with Kiddwaya Terseer, a fellow housemate.

Kiddwaya, however, confirmed the news of their break up on Wednesday during an interactive session with his fans.

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