Ebuka Obi-Uchendu, popular media personality, has been announced as a brand ambassador of Budweiser, an American-style pale lager beer produced by Anheuser-Busch.

The TV host made this announcement on his Instagram page on Wednesday, April 17.

It’s official!!! Brand ambassador, global heavyweight, local giant!!! You can’t pick a wiser buddy than Budweiser. Proud to officially join the family of kings!!! Hello @budweisernigeria,” he wrote.

Ebuka who is known for making bold fashion statements and setting new trends is also part of the brand’s unique campaign, ‘The King’s Stitch’.

The campaign is a celebration of Nigerian individuality put together by an assembly of some of the finest creative talent in Nigeria.

The campaign hopes to inspire the Nigerian youth to break from the norm and channel their creativity into living their best lives.

It also features other celebrities like Teni the entertainer, Uche Uba, Tomi Thomas, Adetutu Alabi, Ladipoe and Jenifer Oseh.

The TV personality is set to return as the host of the fourth season of Big Brother Naija (BBNaija), a reality television show, which will be staged in Nigeria, the first time it will be shot outside South Africa.

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