Mohammed Jammal, a Plateau-born entrepreneur better known as White Nigerian, has advocated for the use of face masks in a social media campaign.


Jammal took to his Twitter page on Tuesday to announce the #MaskUpNigeria campaign, a movement aimed to draw the attention of Nigerians to the importance of wearing face masks in the public — amid the ongoing global fight against the coronavirus pandemic.

The founder of Threem Plus (3M+), a construction company, also shared a slew of pictures of himself alongside Maricel Romero, his Colombian wife, and their two kids, fully clad in the Super Eagles’ kits.

The beautiful family were also seen putting on face masks designed from the kits.


He accompanied the post with a terse note that read: “Let’s start the campaign!! #MaskUpNigeria.”

The campaign comes against the backdrop of increased calls for the use of face masks by both federal and state governments ahead of the gradual relaxation of the ongoing lockdown across the country.

Mohammed Jammal


Meanwhile, there have been divergent views on the use of face masks in public places.

According to the US’ Centers for Disease Control and Prevention (CDC), the use of face masks could halt the spread of the disease in places where social distancing is difficult to maintain.

The World Health Organization (WHO) however, warned that while face masks may help curb the spread of COVID-19, they were insufficient on their own.


The Plateau-born entrepreneur, who is arguably passionate about his country, once told TheCable about how he and his other siblings supported Said Jammal, their father, to build an airplane-like house in Abuja.

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