Twitter, a US-based social media platform, has launched ‘Fleets’, a new feature allowing users to make posts which disappear after 24 hours.
In a blog post on Tuesday, the company said the initiative was consequent upon complaints from its users over the permanent nature of tweets on the microblogging platform.
The social media giant said the new feature will not only make people “more comfortable” but also offer users unique ways of conversing on its platform.
“Twitter’s purpose is to serve the public conversation – it’s where you go to see what’s happening and talk about it. But some of you tell us that Tweeting is uncomfortable because it feels so public, so permanent, and like there’s so much pressure to rack up retweets and likes,” it read.
That thing you didn’t Tweet but wanted to but didn’t but got so close but then were like nah.
We have a place for that now—Fleets!
Rolling out to everyone starting today. pic.twitter.com/auQAHXZMfHAdvertisement
— Twitter (@Twitter) November 17, 2020
“To help people feel more comfortable, we’ve been working on a lower pressure way for people to talk about what’s happening. Today, we’re launching Fleets so everyone can easily join the conversation in a new way – with their fleeting thoughts.”
Twitter added that the launch of the new feature comes after it was successfully tested in Brazil, Italy, India and South Korea.
According to the company, users who participated in the experimentation of the new feature revealed it enabled them to talk more on the platform as it facilitates sharing of opinions and feelings momentarily.
The development comes after Snapchat, Instagram and Facebook earlier introduced similar features that allow messages to disappear.
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