ShineTTW named Apple Music’s ‘Up Next’ artiste

ShineTTW, the Nigerian singer, has been named by Apple Music as an ‘Up Next’ artiste.

‘Up Next’ is a monthly programme published by Apple Music aimed at identifying, showcasing and elevating rising star talent worldwide.

According to a statement on Wednesday, ShineTTW will be featured across Apple Music’s localised ‘Up Next’ playlist, which offers a dynamic collection of emerging artistes.

“This prestigious honour places ShineTTW in rarified company, highlighting his exceptional talent and promising future in the international music scene,” the statement reads.

“This genre-agnostic playlist aims to introduce a larger audience to exceptional new talent, spotlighting ShineTTW’s unique Afro-Sentio sound.”

Speaking on the recognition, ShineTTW said it is a celebration of his journey and a reward for his hard work.

“Being named Apple Music’s ‘Up Next’ artist is a huge honour and a reward to the hard work and passion I pour into my music,” he said.

“This recognition not only celebrates my journey so far but also sets the stage for ‘The Chosen One’, my first project that embodies my range, artistic vision and unique sound.”

Born Chukwuma Chinaza Ferdinand, ShineTTW (Shine To The World) hails from Anambra state.

His innovative style blends elements of Nigerian R&B and pop, creating an immersive and emotional listening experience.

This distinctive approach is evident in his upcoming debut EP titled ‘The Chosen One’.

The ‘Up Next’ initiative will feature ShineTTW in a multifaceted campaign, including a documentary that highlights his artistic process and personal journey.

Since its debut in 2017, Apple Music’s ‘Up Next’ program has featured music stars such as Burna Boy, Rema, Billie Eilish, 6lack, GIVĒON, Khalid, Megan Thee Stallion, and Mr Eazi.