Rihanna‘s halftime performance at the 2023 Super Bowl game between Kansas City Chiefs and Philadelphia Eagles has become the “most-watched halftime show of all time.”
In a newly adjusted report by Nielsen, a media research and data analytics platform, Rihanna’s performance attracted a total number of 115.1 million viewers.
In February, the award-winning singer took the stage in a half-zipped bright red baggy jumpsuit to entertain spectators at the game.
At the show, the songstress also announced she was expecting her second child with A$AP Rocky, her rapper boyfriend, while showing off a visible baby bump.
According to the newly revised report, the figure which was originally set at 113.1 million has now been adjusted by an additional 2 million due to “encoding irregularities as well as issues with out-of-home measurement.”
“I really appreciate their diligence in conducting the review and coming to the most correct number possible,” Michael Mulvihill, Fox Sports head of strategic and analytics, said.
“Super Bowl Sunday is the most difficult day for them because you have not just the scale but people are watching in English and Spanish, in and out of home, online and all of that has to be stitched together into a credible number.
“I give them credit for acknowledging the issue, being transparent about it, and getting to the most correct number they can get to.
“It was a little deflating when it seemed like we didn’t get the record but now that we know that we did, it’s validating. It gives us pride in the year that we had.”
Today, Nielsen restated the viewership for FOX Sports’ presentation of Super Bowl LVII as 115.1 million viewers – the most-watched Super Bowl in history. This revision is the product of a thorough review by Nielsen that revealed irregularities in the encoding that enables… pic.twitter.com/cZV5TysadX
— FOX Sports PR (@FOXSportsPR) May 2, 2023
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With the new report, Rihanna’s performance has surpassed the previous record set by Katy Perry’s halftime show during the 2015 game between New England and Seattle — which stood at 114,442,000 viewers, excluding streaming.
Nielsen’s revised report also revealed that the Super Bowl 57 Kansas City Chiefs and Philadelphia Eagles game has become the most-watched Super Bowl in history.
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