Nivea, Irede Foundation solicit support for child amputees’ education

The Irede Foundation (TIF) and Nivea, a German personal-care brand, have called on Nigerians to support children living with disabilities by aiding the cause for their access to quality education.

The duo jointly made the plea following the commemoration of the 2019 global limb awareness month and the ‘Out on a Limb’ annual awareness walk organized by TIF.

Speaking at the annual awareness walk, Babajide Sanwo-Olu, Lagos state governor, charged Nigerians and indigenous companies to support the cause for bettering the lot of limbless children.

“To build a better world, we all need to support one another. The Irede Foundation and Nivea Nigeria have demonstrated that together, we can all do more. I hope more companies and individuals can also join this social course,” he said.

As part of its awareness strategy, Nivea recently spearheaded a digital campaign which saw the donation of N1000 to support limbless children for every sensitization video.

At the end, it realized a cumulative sum of N1,802,659 which funded the provision of prosthetic limbs for two indigent children who had both lost limbs.

The German-owned personal-care brand has since received commendations from many Nigerians on account of its unwavering support for socially disadvantaged children in the country.

“We are very happy with the campaign. The total number of participants and the level of awareness generated gives us great hope. We’re committed to ensuring that many amputated children get all the necessary support that will make them excel,” said Godwin Harrison, managing director at Beiersdorf.

Crystal Chigbu, executive director at TIF, also commended Beiersdorf, a Hamburg-based company that manufacturer of Nivea products, for their support.

“It’s amazing to see how much power we have and what we are able to achieve when we come together. Because you hopped not just one child but two children will be empowered with prosthetic limbs to live fully functional lives and rise above their disability,” she stated.