For the longest time, Linda Ikeji found a balance between revealing little details about her personal life and creating salacious content about other people’s personal life and business.
Through her blog, Ikeji controls her own narrative by revealing what she wants to reveal about herself in her own time and in a way that best suits her. She rarely, if ever, grants interview to other media houses — essentially maintaining an impregnable air of mystery around her.
However, this hasn’t shielded Ikeji from a fair amount of controversy as every announcement about her personal life is met, on some level or the other, with virtual hullabaloo. Bit by bit, though, this mystery about Ikeji is peeling away as she continues to undo herself.
When Ikeji does talk about herself, her messages are often aspirational and motivational: on one hand talking about her wealth, on the other seemly inspiring young girls to work harder.
In seeking to maintain her brand as a self-made, virtuous woman, a role model and advocate for young girls, Ikeji has somehow steeped herself in the dangerously thin line between hypocrisy and unnecessary openness.
For while it is completely understandable that she’d want to clear the air on how she met and was dumped by her baby daddy: Sholaye Jeremi, it only manages to dig her further into the treacherous grounds of hypocrisy marinated in a holier-than-thou outlook – one that completely bellies and distracts from her message/intention.
Silence has long been a useful weapon. It can be powerful and empowering if strategically deployed.
By raising the roof about her sex life, answering questions that she wasn’t asked, Ikeji continually convolutes the public’s opinion while contemporaneously casting doubt on her message to girls. And even though she might claim not to be bothered by people’s opinion, it is obvious that the opinion does affect her.
What is most worrisome here is that while Ikeji, on one hand, says her message is for young girls. Her detractors on the other say her message is confusing, if not outright falsehood, for young girls.
Woke Nigeria has little love for Linda Ikeji — so much so that the only thing woke Twitter and politically incorrect Twitter have in common is a mutual distaste for the famous blogger.
When the ducks are in a row, it is nearly impossible for some to empathise with Ikeji, who built a career and, ultimately, a media empire by generating virtual, often vile and needless, hullabaloo about other people’s personal baggage.
At this point, really, it is unambitious to state that Ikeji is perhaps the most disliked Nigerian woman on Twitter, perhaps, even beyond.
But this is hardly surprising if one were to objectively reason and accept that Ikeji’s core readers have no patience for woke, often faux, intellectuals waxing lyrical on the internet either.
Her audience, to whom she curates and creates content for and who are so easily dismissed by the woke crowd, are a world apart from wokeness and political correctness.
Perhaps, Ikeji fancies herself the African version of Oprah Winfrey, the American media mogul who built an eponymous media empire – and just like Ikeji, whose eponymous media business is driven by her personality and face.
But while Winfrey has found a way to strategically communicate and endear herself to the public, Ikeji keeps pushing a section away from her brand.
Meanwhile, here are some Twitter reactions in the wake of her revelations.
A MESSAGE for #LindaIkeji's fans who constantly berate me and my top class Journalism work. Congrats Linda, Keep shining.#hnnmedia #hnnwomenng👩💋💪💅 #KemiOlunloyo #hnnwomen #lauraikeji #JayceJeremi pic.twitter.com/uIg3ErRIW8
— Journalist/Pharmacist Kemi Olunloyo (@HNNAfrica) December 14, 2018
Don’t throw stones in glass house
Sometimes you’d turn what you criticize
I don’t know why Linda ikeji is giving us tales by moonlight sha
You’re a BABYMAMA period😂
— Smallieee✨❤️ (@precious_chee) December 14, 2018
On Linda Ikeji 's tell all, my first thoughts are these:
1) There are two sides (maybe 3) to a story. Linda told her side, capitalizing on the fact that the Jeremi guy will likely not reply or tell is own side to preserve his privacy.
2) Baby Jayce looks like his Daddy so much!😳 pic.twitter.com/fPY9gChPjg
— Moji Delano (@MojiDelanoBlog) December 14, 2018
This is my best part of Linda ikeji’s story. Funny guys get the cake always.
“You’re funny” “You’re so funny” before you know pant don shift. pic.twitter.com/yksxc58z1d
— Mazi Ibe (@I_pissVodka) December 14, 2018
You become what you criticise!!!!
Linda Ikeji Criticised baby mamas, she became one..
Mourinho called Wenger specialist in failure, he is becoming one…
Now I will stop criticising Buhari…
And start criticising Dangote… pic.twitter.com/qk5ereq6K9
— The Kingmaker🦅 (@SmithVinci) December 14, 2018
Linda Ikeji spent most of her blogging days slandering and castigating "Baby Mamas" until she tragically became one herself, now all she does is try to control the damage.
Moral: be careful who you mock or laugh at, you don't know how they got in that situation, Karma is Real! pic.twitter.com/ekhDk9p7gk
— lolahdeh (@Loud_Mout) December 14, 2018
After dragging baby mamas on her blog, Linda Ikeji now a baby mama.
Life comes at you very fast, e no dey observe speed limit.
Be careful when you criticize and mock others, you may find yourself in their shoes one day.
— 👑 DaddyMO 👑 🚀♠️ (@officialdaddymo) December 14, 2018
If this happened to someone else, Linda Ikeji will twist and turn the whole story. Now she’s adding lol to all her sentences. See life.
— Dr. Dípò | The Career🔌 (@OgbeniDipo) December 14, 2018
Linda Ikeji is really funny lol. Trying to explain away when no one asked her. Still bragging and being condescending at thesame time. Lol koshi
— Chef Ene👩🍳 (@ChefEneSoulfood) December 14, 2018
My problem with Linda Ikeji is this Holier than thou attitude.
From talking about celibacy to getting pregnant.
From mocking a baby mama to becoming a baby mama.
From saying she will never sleep with married man, to…. maybe ending up as 2nd wife.
She needs to chill.
— Sally (@is_salsu) December 14, 2018
Linda Ikeji will drag Baby mamas for breakfast
Drag them for lunch
Drag them for dinner
Now kinda ikeji is a wait for it. ….., Baby mama herself 😊.
— PASTOR OLA 😇 (@Biisi96) December 14, 2018
Linda Ikeji when she opens her laptop and sees that everyone is bashing her for being a liar pic.twitter.com/jyVSryLalS
— JOKUNLE (@Jokunle) December 14, 2018
It's funny how Linda Ikeji tries to write a long episode thinking it will just make everyone forget all she claimed she stood for. If other people do it then it's wrong but if you do it then there is an explanation.
Such bad thinking. pic.twitter.com/GYSqGc43nr
— Lasisi TV (@TvLasisi) December 14, 2018
Ifuennada talks too much. Sigh! 🤣😂 even on Linda ikeji's post? Na wa. pic.twitter.com/2WG55VSFqf
— Jennex (@rolexmama) December 14, 2018
I died at this comment 😂😂😂😂😂 baby mama Linda Ikeji. pic.twitter.com/4yLu83i1DI
— ♧ (@Ogee_girl) December 14, 2018
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