Laycon, Nengi and Erica have generated the most-searched interest online among housemates of the ongoing Big Brother Naija (BBNaija) reality TV show on its platform, according to Google search trends.

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In a statement on Thursday, Google said that other housemates that generated most search interest include Ka3na, Dorathy, and Kiddwaya.

Laycon

Already a hot commodity on the Nigerian music scene, Laycon’s appearance on BBNaija has increased interest in his musical output, with “Laycon songs” the second most-searched term related to his name (after “Laycon” itself). The next most popular Laycon-related term is “Laycon BBNaija biography”, variations of which appear on all the contestants’ top searches.

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Nengi

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One of the notable top searches when it comes to the 22-year-old entrepreneur is “nengi and ozo”, following the pair’s on-screen romance.

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Erica

Erica

Just like Nengi and Ozo, the chemistry between Erica, a 26-year-old actress and model, and Kiddwaya, her lover, saw “Kiddwaya and Erica” emerge as one of her top search terms.

And while Laycon may have generated the most search traffic overall, Erica secured the biggest search spike. Given that Kiddwaya spiked at the same time, it’s likely that their “entanglement” sparked this interest.

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Search by region

Regionally, Erica has drawn the most interest from Borno province and Lagos, while Laycon is a firm favourite in Adamawa, Taraba, and several other provinces. Dorathy rules Kwara while Nengi generates the most searches in Bayelsa and Edo.

With several weeks still to go on the current season of the show, there’s bound to be plenty more drama, which will have a major impact on searches around the show. Be sure to keep an eye out for those developments.

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