Kendall Jenner beat Gisele Bundchen to be crowned world’s highest-earning model for the first time since 2002, according to Forbes.  


According to the magazine, as fashion changes, so do the highest-paid models ranking. “This year’s list is dominated by Insta-girls, celebrity scions–and features the first curve model to make the cut”, said Forbes.

“With social media, there are more opportunities to create your own content and use your voice,” said Ivan Bart,  President at IMG Models. “The stars are using it.”

Jenner stole the top spot with an earning of $22 million for the scoring period running thanks to deals with Estée Lauder, La Perla and Adidas, among others and paychecks from her family’s reality TV show, her Kendall + Kylie clothing line with her sister, Kylie Jenner, and numerous social media endorsements juice her modeling money.


37-year-old Bundchen fell down to number two with $17.5 million. Her earnings dipped 43% from 2016’s $30.5 million total.

Rounding out the top three is Chrissy Teigen at number three with $13.5 million joining the list for the first time, Adriana Lima at number four with $10.5 million, and Gigi Hadid at number 5 with $9.5 million.

Together, the world’s 10 highest-paid models banked a cumulative $109.5 million between June 1, 2016, and June 1, 2017, before taxes and fees.


Earnings are based on income from cosmetics, fragrance and other contracts; estimates are sourced from interviews with numerous managers, agents, and brand executives.


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