Adebowale Bello, a Nigerian music executive, says Bellyflow Entertainment, a firm he founded in 2015, is focused on revamping the relationship between artistes and record labels.


Bello, in a statement on Sunday, said the firm will foster a “cordial relationship” between label owners and artistes.

“Music has always been a part of me. Bellyflow Entertainment reflects my childhood passion to always want to do something unique in seeking out talents and nurturing them to stardom. It is more than a business to me,” he said.

“It is a calling in which no amount of sacrifice is enough. Bellyflow Entertainment is here to rewrite the narrative about label-artist relationship and I can say for free we are going to be a force to reckon with in the industry.”


Bello said the company will have all the obligatory structures in place to ensure that the artiste has the best representation as well as a platform to thrive and triumph in the ever-evolving and competitive music space.

He said Bellyflow Entertainment functions as both a prime record label and a show/event management brand.

“We have a professional team who is well knowledgeable about copyrights,” the music executive added.


“There are entertainment lawyers in our team because we invest hundreds of millions in content creations.

“It all has to be protected, both in the interest of the label and the artist. It is a win-win alliance here at Bellyflow.”

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