Since time immemorial, women have had a hassle cleaning up when Aunt Flow comes to visit every month.
A new dawn may be upon us, thanks to an environmentally-friendly sanitary option, which makers describe as the “world’s first reusable tampon applicator”.
Celia Pool, co-founder of eco-conscious brand DAME, said the product, simply known as D, is “the most comfortable applicator you’ll ever use”.
It uses a revolutionary self-cleaning technology known as Saniconcentrates within the material. It acts as sterilisers and gives it antiseptic and antimicrobial characteristics.
The applicator can be used repeatedly with just a rinse under the tap. A fully functioning prototype was developed after 14 months of production.
Although not yet available in the mainstream market, it can be obtained on Kickstarter, where its creators have received donor pledges worth $27,597 — out of its $30,534 goal.
On how the idea was conceived, Pool said: “Alec and I used to sell period products to women around the UK. The more we sold, the more we realised the enormous waste coming from these small everyday items.
“We were selling reusable alternatives on our site but no one was buying them. Why not? We dug deeper and discovered that the habit change was one of the biggest barriers to women switching to more sustainable alternatives. We wanted to make it easy.
“So we stopped selling tampons, took a deep breath, and decided to tackle the problem ourselves.”
The D applicator comes in a stylish travel pouch to make trips to the bathroom less embarrassing.
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Hi, this is Alec – I co-founded DAME. Thanks so much for writing about our new product, D!
Just a note about the travel pouch: You write we created it to be “discreet” to make trips to the bathroom “less embarrassing”. We actually designed it to be stylish for the exact opposite reason, so it’s something you like having and fits in wth your lifestyle. Discretion and embarrassment are two words we do not use at DAME – we champion the normalisation of periods.
Please help us by not using negative language, thank you!