Kanye West, the controversial US rapper known as Ye, has been at the receiving end of heated backlash over his recent anti-semitic remarks.
In a series of anti-semitic rants on social media, West had alleged that the Jews controlled Hollywood and vowed to “go Defcon 3” on the Jewish people — apparently referring to the military readiness condition.
His remarks had provoked a chorus of condemnation and mounted public pressure on the companies with whom the rapper has business dealings to sever ties with him.
TheCable Lifestyle examines companies and individuals that have cut ties with the rapper since his anti-semitic remarks.
Adidas
On Tuesday, Adidas announced it has ended its partnership with the rapper after conducting a “thorough review” of his anti-semitic remarks.
“Adidas does not tolerate antisemitism and any other sort of hate speech. Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness,” the company said.
The announcement by the sportswear company took a huge blow to the rapper’s financial standing and stripped him of his billionaire status.
Balenciaga
On October 21, Balenciaga, the top fashion brand, also announced it had parted ways with the rapper over his remarks.
CAA
On October 24, the Creative Artists Agency (CAA) — who started representing West’s tours in 2016 — ended its contract with the music mogul, citing a similar reason for its decision.
MRC studio
MRC studio is another firm that has cut ties with West. On Monday, the entertainment company revealed it was shelving an entire documentary about the rapper.
“We cannot support any content that amplifies his platform,” it said in a statement.
Below is a list of other companies that have ended their partnership with the rapper:
- Cohen Clair Lans Greifer Thorpe & Rottenstreich
- The RealReal
- Foot Locker
- Def Jam
- GAP
- Vogue
- JPMorgan Chase
In the wake of the controversy, Aaron Donald of the Los Angeles Rams, and Jaylen Brown, a Boston Celtics player, have also dumped the rapper’s Donda Sports marketing agency.
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