D’banj’s CREAM platform celebrates first anniversary

D’banj CREAM platform marked its one year anniversary by rewarding lottery winners with cash prizes.

A raffle event, commemorating the occasion, took place at Renaissance hotel on Wednesday.

The raffle draw was conducted using mobile phone numbers as entry tickets. Five winners emerged within and outside Lagos respectively, after the draw, and were awarded cash prizes in Lagos.

Nigerian singer Harry Song and Godwin Tom, artiste manager, were amongst the industry heads present to mentor the winners.

In a chat with TheCable lifestyle, the ‘Oliver Twist’ singer revealed that CREAM platform is still worth $100 million, if not more.

He said: “It was valued by KPMG, nine months into the platform. We haven’t done any evaluation since then.

“I am sure it has increased because we have had great partnership and expansions.”

When asked how he has been able to combine business with personal life, he said; “Staying focused continually. Be private with your life.

“With my glasses I am D’banj, without it I am Daniel.”

The Creative, Reality, Entertainment, Arts and Music (CREAM) platform provides upcoming artistes the opportunity to have their songs recorded and shoots videos for the budding artistes.

An innovative digital musical talent hunt, the platform also helps discovered talents secure collaboration with established acts.

Rayce, TK Swag, MKJ, Leke Benson and Legend Courage are the first set to benefit from the platform.

Dbanj, who recently became a father, was expected to release his fourth studio album ‘King Don Come’.

The singer had also announced the launch of his record label, DCream Records.