Dior, the French luxury fashion house, has engaged Chimamanda Adichie, the award-winning Nigerian novelist, for a new bag campaign.


The ad, tagged The Lady 95.22, hypes a variation of the Lady Dior bag popularised by Princess Diana of Wales.

Launched on Wednesday, it featured exceptional women in art, cinema, sports, literature, fashion, and music.

The Lady 95.22 debuted at the fashion house’s Fall/Winter 2022-2023 ready-to-wear show.


Its name references the year of its creation (1995) as well as the year of its revival (2022).

In the campaign, Adichie wears a black pantsuit and a white T-shirt with the words “We Should All Be Feminists”.

Speaking in an accompanying video, the novelist said: “I feel happiest when I am surrounded by the people I love—by my family, by my friends. I think femininity and feminism have often been seen as mutually exclusive.


“And so, I think for a long time, people felt that being a feminist meant somehow to reject everything to do with feminity.

“Right so, you have to in some ways, kind of appropriate a man to be a feminist, and I don’t think so at all. I think that femininity and feminism actually do complement each other.”

The novelist has received global recognition for her work which has been translated into over thirty languages and won numerous awards and prizes.


On December 30, Chimamanda was given a chieftaincy title in Abba, Anambra where she was named “Odeluwa”.

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