BTS, a South Korean boy band, has donated $1 million to Black Lives Matter (BLM) in support of US protests against police brutality, Big Hit Entertainment, its music label, told Reuters on Sunday.
On Thursday, the seven-member BTS wrote on its Twitter account that they are against racism and violence, with the hashtag BlackLivesMatter:
“We stand against racial discrimination. We condemn violence. You, I and we all have the right to be respected. We will stand together.”
우리는 인종차별에 반대합니다.
우리는 폭력에 반대합니다.
나, 당신, 우리 모두는 존중받을 권리가 있습니다. 함께 하겠습니다.AdvertisementWe stand against racial discrimination.
We condemn violence.
You, I and we all have the right to be respected. We will stand together.#BlackLivesMatter— 방탄소년단 (@BTS_twt) June 4, 2020
The hashtag went viral among the K-pop group’s fans and started another wave of donations with a new hashtag, MatchAMillion.
The movement encouraged BTS’ fan base, known as ARMY, an acronym for Adorable Representative MC for Youth, to match the $1 million donation the group made.
One Twitter account said: “ARMYs, let’s #MatchAMillion with BTS’s donation to #BlackLivesMatter!”
The boyband suspended their world tour over coronavirus concerns in April.
The rolling, global protests reflect rising anger over police treatment of ethnic minorities, sparked by the May 25 killing of George Floyd in Minneapolis, after a white officer detaining him knelt on his neck.
The donation comes at about the same time when Sony Music, an American global music conglomerate, launched a $100 million fund to support social justice and anti-racism initiatives around the world.
Michael Jordan, a NBA legend, had also announced that he would be giving $100 million to brands dedicated to promoting racial equality and social justice.
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