Sony Music, an American global music conglomerate, has launched a $100 million fund to support social justice and anti-racism initiatives around the world.

The company, while breaking the news in a statement on Friday, said it would begin to dole out funds to organizations that foster equal rights.

“Racial injustice is a global issue that affects our artists, songwriters, our people, and of course society at large,” it wrote.

“We stand against discrimination everywhere and we will take action accordingly with our community fully involved in effectively using these funds.

“Sony Music today announces the launch of a $100 million fund to support social justice and anti-racist initiatives around the world.

“The company, inclusive of its recorded music, content divisions, and music publishing company, will immediately begin to donate to organizations that foster equal rights.”

George Floyd, a black American, had died on May 25, after being pinned down by the neck for nearly nine minutes by Derek Chauvin, a Minnesota police officer, in a bid to effect his arrest.

Amid the heated protests that ensued, about 25 cities across the country had been under curfew after citizens took to the streets while celebrities spoke against racism and white privilege in the US.

Sony’s gesture came after Michael Jordan, a NBA legend, had announced that he would be giving $100 million to brands dedicated to promoting racial equality and social justice.

It also comes after Kanye West had set up a college fund for the daughter of George Floyd, while also donating $2 million to charities associated with Ahmaud Arbery and Breonna Taylor.



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