AFRIMA advocates increased collaboration among African artistes

The All Africa Music Awards (AFRIMA) has called for heightened collaborations among African musicians.

Mike Dada, the award’s president, spoke during a courtesy visit by Cameroonian singer KO-C and Burkina Faso’s Tanya.

Both musicians were at AFRIMA’s secretariat in Lagos.

Dada said the diverse blend of African music is an opportunity for artistes to collaborate and create exceptional works that will reflect cultural richness.

He urged African artistes to leverage the platform created by AFRIMA to foster deeper connections in the industry.

He said this would boost the economy of the continent.

“We believe in the power of music to bring people together, transcending linguistic, cultural and geographical barriers,” Dada said. 

“AFRIMA believes that collaborative efforts can contribute not only to the advancement of individual artists but also to the collective elevation of African music on the global stage.

“We have championed this narrative for years, and we are happy that stakeholders across the continent have keyed into it, which is evident by the acceptance of our craft by the global audience.

“However, we think there is still room for improvement; we can still tell more of our story through more collaboration, and we can also learn from one another.”

KO-C, known for his hit single ‘Himself’, described AFRIMA as a platform that has celebrated Africa and provided growth opportunities.

Tanya, in turn, said being recognised by AFRIMA is a “tremendous honour”.

“It is a platform that allows us to connect with a broader audience and celebrate our unique musical identities,” she said.