The Voice Africa, a new version of the popular talent show, is set for its debut edition.
At its unveiling in Lagos on Wednesday, the organisers said the show, formerly called The Voice Nigeria, will now be known as The Voice Africa.
In a statement, the organisers of the show announced that the initiative is aimed at building on the success of The Voice Nigeria.
The show, sponsored by Airtel Africa, is expected to feature participants from 14 African countries.
The winner of the show will go home with a grand prize of $100,000.
Submission of entries for the show is scheduled to begin on October 21 and end on November 10.
The show will be broadcast in March 2023, with the grand finale billed to take place later in the year.
“It is expected to attract and showcase the brightest of African musical talents, alongside a high-profile panel of coaches and TV hosts, and act as a launchpad for global recognition,” the statement reads.
“Seven participants from each of the 14 countries will be selected to participate in the programme, with one of them eventually crowned The Voice Africa.”
Speaking at the event, Segun Ogunsanya, group chief executive officer (GCEO) of Airtel Africa, said the show will help unlock the potential of youths in Africa.
“As a business, we are driven by the purpose to transform lives, and that means unlocking the potential for people to grow. The Voice Africa gives us an incredible platform to help discover and champion the musical talents of young Africans, enabling them to achieve their full potential,” he said.
“I believe the drama and excitement around their stunning performances will unite people across the continent.
“Our musical landscape is culturally rich, vibrant, and dynamic and the rhythms of Africa are already making a massive impact globally.
“There is a huge opportunity for African music to be exported on a scale larger than ever before, and The Voice Africa has come to empower our young talent and help them fulfil their ambitions. Airtel Africa is facilitating the emergence of successful musicians who can compete with their peers from anywhere in the world.”
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