Innocent Idibia, the Nigerian singer better known as 2Baba, has parted ways with Now Muzik, his management company, after a two-decade partnership.


Both parties confirmed the conclusion of their partnership in a joint statement released on Tuesday.

Efe Omorogbe, the founder of Now Muzik, thanked 2Baba for their collaborative work and friendship over the years.

He added that he will continue supporting the singer’s endeavours from the sidelines.


“I am grateful to 2baba for the trust, and for the friendship. I am proud of the brands we built together, the music we made; the fans we entertained,” the statement reads.

“2Baba is one of the greatest Nigerian musicians of all time and it really is an honour to have had the opportunity to walk side by side with him, watching and helping him make magic over the past two decades.

“My team and I look forward to now supporting from the sidelines, and continuing to advocate for any and everything 2Baba.”


Speaking on the separation, 2Baba expressed gratitude to Efe and his team for their contribution to his career success.

“I know it is a cliche but every good thing must come to an end. I owe a lot of my career success to Efe and his team at Now Muzik,” he said.

“Everything I have been able to achieve is as a result of the support of so many people and organisations working with me to bring my talent and vision to life. Now Muzik is one of such companies and I could not be more grateful to them.”


View this post on Instagram


A post shared by Now Muzik (@nowmuzik)

2Baba joined Now Muzik in 2004 after departing The Plantashun Boiz.


The music star will now be managed by Hypertek Digital, his own imprint.

Copyright 2024 TheCable. All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from TheCable.

Follow us on twitter @Thecablestyle