Prince Harry, Duke of Sussex, on Monday, took over the Instagram account of National Geographic in a conservation drive for trees.
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This is part of an initiative to highlight indigenous trees and what he describes as our “shared responsibility in preserving what we have and so desperately need to survive”.
Harry will guest edit the account as part of the new social media campaign, “Looking Up,” which he hopes will raise “awareness of the vital role trees play in the earth’s eco-system by sharing your own photos of trees from around the world,” Buckingham Palace said in a statement.
The campaign, which comes during his official tour of South Africa, would encourage people from all over the world to plant and oversee the preservation of trees.
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“I’m happy to continue working with National Geographic and to guest-edit this Instagram account; it’s one of my personal favourites. Today I’m in Liwonde National Park, Malawi an important stop on our official tour of Southern Africa, planting trees for The Queens Commonwealth Canopy,” he wrote on Instagram.
“As part of this takeover, I am inviting you to be a part of our ‘Looking Up’ social campaign. I will be posting my favourite images from NatGeo photographers here throughout the day, and over on @sussexroyal. I will be sharing some of my favourite images from everything you post. I can’t wait to see what you see.”
The Duke’s passion for trees, according to Buckingham Palace, was “inspired by the work he does on behalf of his grandmother, Her Majesty Queen Elizabeth II.”
The pictures of the Baobab trees in question were taken during his visit to Liwonde National Park, Malawi, on the eighth day of his tour of Africa.
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