‘Afrobeats deserves its own category’ — Naomi Campbell tackles Grammy organisers over Burna Boy

Naomi Campbell, English actress, has called out the organisers of Grammy Awards for failing to recognize Afrobeats as an award category.

The talented model was baring her thoughts on Tuesday — hours after Burna Boy, Nigerian singer, lost out in the ‘World Music’ category to Angelique Kidjo, Beninese singer-songwriter, at the 62nd Grammy Awards.

While congratulating Kidjo in the lengthy piece, Naomi lamented that Burna Boy has not been given the accolades he truly deserves due to “lack of education.”

According to her, categorising Afrobeats under ‘World Music’  is a “misrepresentation that diminishes the entire genre”.

Urging the Grammy organisers to reflect on their view of ‘World Music’, she added that like every other respected and recognized music genre, “Afrobeats deserves its own category with sub categories under it”.

“First, I want to say deepest congratulations to @angeliquekidjo for her award on Sunday, and thank you to you for spreading light and opening minds through your music…” she wrote on Instagram.

“And to our AFRICAN GIANT, @burnaboygram… it is only due to lack of education that you have not been honored with the accolades you so truly deserve. You are always a winner in our hearts. ALWAYS.

“And to The @RecordingAcademy, There is something that brings joy, strength and happiness to myself, and to so many people that hear it, and it is called Afrobeats.  Afrobeats is a musical genre played on mainstream and primetime radio not only across the continent of Africa, but across the world…

“Recently, the genre was categorized into your ‘World Music’ category at the 2020 Grammys. This misrepresentation diminishes an entire genre in which such a high standard of talent has emerged; a genre that has been a force of hope and positivity for many, and a vehicle for artistry on the continent of Africa.”

“Please take the next 363 days to reassess and reflect on your perspective of ‘World Music.’ Did the world get to vote for this award, or was it only the people in the United States a part of The Recording Academy?  What will this neglectful categorization of music mean to individual cultures? Cultures who contribute their blood, sweat and tears, and every level of their creativity and work ethic into making music for YOU and for all of us.

“Please get up to speed on the state of all popular music today, and include Afrobeats Artist of the Year, Song of the Year, Album of the Year and all the subcategories that this genre so deserves – just as any other respected and recognized musical genre.

“This is bigger than you, so open your eyes, ears and minds and treat us right and with the respect we deserve.”

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First, I want to say deepest congratulations to @angeliquekidjo for her award on Sunday, and thank you to you for spreading light and opening minds through your music… • And to our AFRICAN GIANT, @burnaboygram… it is only due to lack of education that you have not been honored with the accolades you so truly deserve. You are always a winner in our hearts. ALWAYS. • And to The @RecordingAcademy, There is something that brings joy, strength and happiness to myself, and to so many people that hear it, and it is called Afrobeats.  Afrobeats is a musical genre played on mainstream and primetime radio not only across the continent of Africa, but across the world… • Recently, the genre was categorized into your ‘World Music’ category at the 2020 Grammys. This misrepresentation diminishes an entire genre in which such a high standard of talent has emerged; a genre that has been a force of hope and positivity for many, and a vehicle for artistry on the continent of Africa. • Please take the next 363 days to reassess and reflect on your perspective of ‘World Music.’ Did the world get to vote for this award, or was it only the people in the United States a part of The Recording Academy?  What will this neglectful categorization of music mean to individual cultures? Cultures who contribute their blood, sweat and tears, and every level of their creativity and work ethic into making music for YOU and for all of us. • Please get up to speed on the state of all popular music today, and include Afrobeats Artist of the Year, Song of the Year, Album of the Year and all the subcategories that this genre so deserves – just as any other respected and recognized musical genre. • This is bigger than you, so open your eyes, ears and minds and treat us right and with the respect we deserve. ❤️💛💚❤️💛💚 #ForTheCulture #NAOMIAFRICA #grammys

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A post shared by Naomi Campbell (@naomi) on Jan 28, 2020 at 10:24am PST