Burna Boy, the Grammy Award-winning singer, has advised his colleagues against relying solely on revenue from Nigerian streams.
In a post via his Instagram story, the ‘Last Last’ hitmaker cautioned against being swayed by “Twitter polls or social media fans,” noting that Nigerian fans cannot fill a stadium anywhere in the world.
“Dear artists, don’t be fooled by Twitter polls or Nigerian social media fans. They won’t fill a stadium for you anywhere in the world,” he said.
In a subsequent post, Burna Boy argued that having a song reach number one in Nigeria on any streaming platform is not a significant achievement.
He compared the revenue generated from Nigerian streams to those from the UK, US, and Europe, highlighting the significant disparity.
“1,000,000 = $300 to $400. 1,000,000 = £3000 to £4000. 1,000,000 = $3000 to $4000. 1,000,000 = €3000 to €4000. Your song being number 1 in Nigeria is not something to celebrate. Aim higher or do other business on the side. I type with love. #NoSignOfWeakness,” he wrote.
Born Damini Ogulu, Burna Boy gained fame after releasing ‘Like to Party’, the lead single from his debut album ‘L.I.F.E’ (2013).
He has also won several awards. In 2021, the Afro-fusion artiste won the ‘Best World Music Album’ category at the Grammy Awards for ‘Twice As Tall’.
In April, the Port Harcourt-born singer made Time Magazine’s list of 100 most influential people for 2024.
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