Meta, the parent company of Facebook and Instagram, has announced that it will soon stop cross-messaging between the two platforms.
The social media giant introduced the cross-messaging feature for its apps in 2020.
In a recent blog post, Meta announced that the feature will be disconnected in mid-December.
The company said initiating conversations or calls with Facebook accounts from Instagram will no longer be possible.
It added that existing chats on Instagram with Facebook accounts will transition to read-only mode.
“Once cross-app communication is not available, you will not be able to start new conversations or calls with Facebook accounts from Instagram,” Meta said.
“Any existing chats on Instagram that you have had with Facebook accounts will become read-only, even if these Facebook accounts are removed from the chat.”
Meta, however, did not provide a reason for discontinuing the cross-messaging feature.
Reports suggest that it might be influenced by the European Union’s (EU) new digital markets act (DMA), which requires large messaging apps to be interoperable with each other.
Meanwhile, Meta has been actively expanding its feature offerings to elevate user experiences in recent months.
On October 19, the tech giant introduced a feature that allows users to operate multiple accounts on a single device via WhatsApp.
It also launched Channels, a broadcast tool, on the same app in September.
In July, Meta unveiled Threads, a text-based conversation app, to rival Twitter
Copyright 2024 TheCable. All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from TheCable.
Follow us on twitter @Thecablestyle