Layi Wasabi, Korty EO, Taaooma make Rolling Stone’s ‘2024 Creators Special’

Nigerian content creators Korty EO, Layi Wasabi, and Taaooma have been spotlighted by Rolling Stone, the US magazine.

In its Creators Special 2024, the magazine celebrated the content creators for “keeping their Nigerian communities and culture front of mind and finding success”.

“Local brands are often eager to give social media stars ad deals. Some of these creators say they want to expand their audiences and profitability and are looking elsewhere to do it,” it wrote.

In the interview, Korty, whose real name is Eniola Olanrewaju, disclosed that her latest hobby is “making money”.

The YouTuber said she wants to expand her platform’s reach in order to create more opportunities for Nigerian creatives to tell their stories.

“I can do that across the globe and it will connect with every single person,” she said.

“We are very industrious and ambitious people, but there is also a lot of poverty here. That is the importance of collaborations with other people on other continents.

“It just brings more eyes to the beauty happening here.”

On her part, Taaooma, born Maryam Apaokagi, said she wants to make movies and “definitely” wants a Western audience.

The skit maker also told Rolling Stone that she believes in staying true to herself and tailoring her content to her community.

“When you stretch your hands out to other places, your community is going to support you. So, that is what I have tried to do,” she said.

The US-based magazine described Layi, born Isaac Olayiwola, as “one of the most recognisable faces on the young Nigerian internet”.

It said Layi’s content plays into Pan-African folktales, which “reflects hope and resourcefulness in harsh conditions”.

“What sells Layi is him reflecting what Nigerian life actually is,” the magazine wrote.