The Plug, a Nigerian entertainment company, has announced King Promise, the Ghanaian singer, as its latest signee. 


In a statement on Wednesday, the talent management company said they have now become King Promise’s Nigerian and global management partner.

The management company said they are committed to “nurturing his artistic journey and supporting his career growth”.

The Plug, in the statement, added that King Promise will have access to “strategic career planning, commercial position, financial planning, media management”.


“The Plug will take on the role of King Promise’s Nigerian and Global management partner, with a commitment to nurturing his artistic journey and supporting his career growth,” the statement reads.

“Under The Plug’s management, King Promise will receive strategic career planning, commercial position, financial planning, media management, and benefit from The Plug’s unrivalled access to a wide network of industry professionals.

“Furthermore, The Plug’s team of experts will work closely with King Promise to ensure that his music reaches a broader international audience while staying true to his unique sound and artistic vision”.


Tobi Mohammed, managing partner and COO at The Plug, said: “We are delighted to welcome King Promise to The Plug family”.

“His talent and passion for music are undeniable, and we are committed to providing him with the guidance, resources, and support needed to elevate his career to new heights,” he added.

Born Gregory Bortey Newman, King Promise is known for his blend of Afrobeats, highlife, and R&B influences.

The Plug was founded by Asa Asika and Bizzle Osikoya in August 2016.


In 2022, the company merged with TopBoy Entertainment, the brainchild of Tobi Mohammed.

The business has since scaled to also include music publishing, sports management and production arms.

They have worked with prominent figures such as Davido, Henry Onyekuru, Asisat Oshoala, CKay, Victony, Tobi Amusan, King Promise, BOJ, Bella Shmurda, Focalistic, MazexMxtreme, Raebel, ShineTTW, and Uchenna Kanu.


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