To bring a practical alternative to cumbersome marketing budgets, NigeriaPresslog has launched its debut media resource titled ‘Through the Clutter: How to Get Free Media Publicity in Nigeria’.
NigeriaPresslog is a news and press release distribution platform.
The media resource, which can be downloaded at www.nigeriapresslog.com/throughtheclutter, is the definitive guide for brands aiming to promote solid media-friendly content and engagement.
It is a practical tool for students, small businesses, tech startups, communication professionals, and international brands with an interest in Africa – highlighting best practices to gain media access with no marketing budget.
“The resource is a result of my years of experience working at the intersection of media and enterprise,” said Isime Esene who led on project concept and development.
“It aggregates the thoughts and ideas of leading influencers in the Nigerian media space to create a body of knowledge that is immensely useful to anyone with interest in leveraging quality content and interpersonal engagement to amplify their brand message.”
According to Tosin Adebisi, senior international officer, Africa and the Middle East, University of Sussex, the resource will go a long way in challenging widely held narratives about the media in Nigeria.
“This is a game-changing resource for navigating Nigeria’s media space,” Adebisi said.
“It is the first time young industry professionals are coming together to share practical tips aimed at empowering individuals, start-ups, and companies – local and foreign – in their drive to get media attention.
“The University of Sussex is delighted to support this fantastic initiative.”
Contributors to the media resource include Osagie Alonge, editor-in-chief of PulseNG; Tosin Ajibade, founder of Olorisupergal and convener of the New Media Conference; Ayodeji Rotinwa, BudgIT fellow and columnist with ThisDay Newspapers; Eromo Egbejule, multiple award-winning freelance journalist; Kolapo Olapoju, editor of TheCable Lifesyle, among others.
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