‘Evermore’: Theme park sues Taylor Swift over album name

The management of Evermore Park is suing Taylor Swift, a US singer, for alleged trademark infringement over ‘Evermore’, her 2020 album.

According to TMZ, the US-based fantasy theme park filed a lawsuit against the singer before a district court in Utah. It claimed the release of Swift’s album caused “actual confusion” that affected the park’s online presence negatively.

Apart from the alleged trademark infringement, the suit stated that its visitors also inquired “whether Evermore album was the result of a collaboration between Evermore and Taylor Swift or some other type of relationship.”

The park claimed it has poured many millions of dollars into building its facility, branding, and selling its own gear since the park was conceived in 2014 and opened in 2018, at which time they had gotten “Evermore” trademarked.

The lawsuit is seeking millions of dollars in damages.

Reacting to the allegations, a spokesperson to Swift was quoted as calling the suit “frivolous”. They stated that Ken Bretschneider, CEO of Evermore, owes millions in construction fees, adding that the purpose of the lawsuit is “obvious”.

“As of June 2020, at least five lawsuits have been filed against Bretschneider and the Evermore group by major construction companies like Sunroc, AGC Drywall and Construction, Geneva Rock, Mountain Point Landscaping, EME Mechanical, Kreativ Woodworks, and NFH Distributing (Beehive Brick and Stone),” the spokesperson said.

“The companies claim ‘they are owed between $28,000 and $400,000’. Utah Business says, ‘he owes millions of dollars in construction, mechanic, and landscaping fees to workers across the valley who have yet to be paid’.”