Emeka Ike is set to launch a TV channel aimed at promoting Nollywood and creating more opportunities for the movie industry.
Speaking with NAN on Saturday, the actor said the channel, titled Nollywood TV, will be launched on the pay-per-view digital satellite decoder, TStv.
According to him, the initiative became imperative to create more financial inflow for the film industry and to help it expand its horizon.
Ike said apart from the popularity enjoyed by Nollywood, the industry needed to be more self-sustaining and have a worthy market value.
“We cannot overemphasise that Nollywood has created relevance in the entertainment world and made impact in the world in general,” he said.
“Nollywood is not just evolving, but still hanging in the air without adequate support; so, a platform like Nollywood TV offers a platform to showcase our jobs more which cannot be achieved with this current situation.
“We need to move from getting crumbs from the rich man’s table to having solid financial independence, Nollywood needs to push itself into heights at which other colleague industries are in the world like Hollywood.
“We want a next-level development in Nollywood that will be a lasting legacy to be proud of, something that will outlast our generation to the unborn.”
Ike added that platforms such as Nollywood TV would further give the industry a face and exploration opportunities.
“We need a level in the Nollywood whereby the structure can run fine. Setting up a structure like Nollywood TV on TStv will give us that leverage to explore more of the potentials in the industry,” he added.
“The cultural, ethics, values and presentation of Nollywood will further be expounded and we will be free from servitude of the sponsors.
“What I will try to achieve is to help the industry and give it a face and structure to contain and be of benefit to all.”
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