Buckwyld Media has launched the ‘Educate to Empower’ campaign in Lagos to promote girl child education and empowerment across Nigeria.
The self-advocacy project was launched in commemoration of the International Day of the Girl Child, celebrated annually on October 11.
The campaign aims to harness the power of storytelling to change mindsets and highlight the transformative benefits of educating girls.
Efe Omorogbe, CEO and founder of Buckwyld Media, said education is key to unlocking the potential of girls and enabling them to become contributors to national development.
Omorogbe said the campaign targets the enrolment of 50,000 girls back to school, stressing that the country must confront the growing number of out-of-school children.
“Education gives a girl confidence, independence, and a voice. It helps her from being seen as a burden into a blessing and life for her family, her community, and the nation at large,” he said.
AdvertisementView this post on Instagram
“Statistics today indicate that there are over 18 million out-of-school children across Nigeria. That’s the largest in the whole world. If we’re not worried about that, then we’re sleeping on our toes.”
He explained that the campaign will use storytelling to influence attitudes toward girl child education in the country.
“Mindsets inform decisions. Decisions determine outcomes. So our job on this project is to deploy the power of storytelling to help encourage people and share in the advantages of girl child education,” he added.
The launch also featured the screening of ‘ADAA’, a documentary film that tells the story of a woman who overcame obstacles to achieve her dreams.
Omorogbe said the film will be aired across television and digital platforms to reach a wider audience.
He also announced that ‘Educate to Empower’ will become an annual campaign, designed to make a lasting impact on the lives of Nigerian girls.
Also speaking, Lucy, the campaign’s spokesperson, shared her personal experience, saying education remains a life-changing gift for every child.
“When you give a child a chance, just one child, everything changes,” she said.
“I’ve watched the children grow in confidence and it strengthens my belief that every child deserves the opportunity to sit in a classroom and to discover their purpose and to shape their own future.”
Delivering the keynote address, Aisha Muhammed-Oyebode described education as one of the most effective tools for empowering girls and transforming societies.
“This meeting will not just stop here. The conversation will continue, and this girl-child situation will turn to the positive,” she said.
Muhammed-Oyebode called on Nigerians and stakeholders to support the movement, saying collective action is needed to address the crisis.
Copyright 2025 TheCable. All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from TheCable.
Follow us on twitter @Thecablestyle