Cross, the Big Brother Naija (BBNaija) season six housemate, has sparked a wave of backlash on social media after he shared a nude video of himself on Snapchat.

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The reality TV star, born Ikechukwu Sunday Okonkwo, had put out the video on Wednesday, captioning it “Showtime”.

In the footage, a stark naked Cross could be seen showing off his tattoos and manhood.

Although Cross deleted the video minutes after it was uploaded, it was however too late as the post generated a plethora of negative reactions on social media, especially Twitter.

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While the majority of users claimed that he might have shared the video by “mistake”, others argued otherwise.

“These new set of BBNaija celebrities are ready to do anything for Fame and relevance even if it compromises their morals. Cross really fall my hand chai,” a Twitter user wrote, criticising the ex-BBNaija housemate.

Speaking in an interview with TheCable Lifestyle on how he plans to manage fame after BBNaija, Cross had said: “I think the best thing that ever happened to me is having the best team around me.

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“Because with the best team, I will have the best advice and they will push me as far as I can go.

“I already have things I want to do planned out which are Cross fitness hub, boutique, and fat burner. I want to push it more into the health sector, I want to grow it bigger for Nigeria and Africa to know more about health.”

During his stint in the reality show, Cross was also seen without a shirt on countless occasions.

The development comes as Tiwa Savage, a songstress, is still on the receiving end of public criticism over her leaked sex tape.

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