APPLY: MTN unveils platform to showcase Nigeria’s culture, creative talents

MTN Nigeria has launched the See Naija platform, a digital tourism initiative, aimed at showcasing the country’s vibrant culture and creative talent.

The launch was held at the MTN Event Centre in Ikoyi, Lagos state.

The See Naija platform is a curated online destination that allows individuals to discover beautiful spots and unique insights about Nigeria’s diverse culture, natural landscapes, and festivals.

The initiative, in collaboration with content creators, will explore stories about the Great Oyo Empire, Gashaka Gumti Park in Taraba, Gurara Waterfalls in Niger, Mount Patti in Lokoja, Agbokim Waterfall, and Osun Sacred Grove.

MTN also announced the ‘See Naija’ competition. The organisation called on participants to discover the beautiful sights and sounds that highlight Nigeria’s rich cultural heritage.

The #SeeNaijawithMTN challenge invites content creators, photographers, and videographers to showcase their unique views of Nigeria by sharing photos or videos that capture the essence of the country.

To enter the competition, interested participants can:

• Visit the See Naija website
• Submit a 1–2-minute video entry of fascinating locations in your city
• Upload your video on social media – Instagram, X, TikTok, Facebook or YouTube
• Use the hashtag – #SeeNaijawithMTN
• Tag @mtnng and tag your location

On the initiative, Ugonwa Nwoye, MTN’s chief customers relations officer, said “diversity and inclusion sit at the heart of our identity and organisational culture”.

“Nigeria is a bigger picture of our culture. The nation is one of the most culturally varied countries, home to over 500 languages and over 300 ethnic groups,” Nwoye said.

“Nigeria’s rich cultural heritage, encompassing art, crafts, and traditions from the Nok civilization to the Benin Empire, has formed the country’s identity.

“To change the narrative about our country and showcase its beauty to the world, we, as indigenes, must play our part. This is why we have launched a competition inviting Nigerians to participate in rewriting history.

“Let us tell and share our stories about the lively markets in Lagos, the beautiful scenery in Calabar, or the customary celebrations in Kano.

“From our cuisine to our craft, to the diverse languages we speak, there is so much about our culture that we are yet to uncover. Let’s see Naija for the beauty that it truly is.”