Olamide, the Nigerian rapper, has explained his commitment to creating music in his indigenous Yoruba language, stating he will never compromise his identity for global appeal.
During a recent interview on BBC Radio 1Extra, the artiste was asked if his choice of language has limited his international reach.
Olamide rejected the premise, emphasising that his comfort and authenticity are paramount.
The 36-year-old cited legendary African artistes like Awilo Logomba and Brenda Fassie as key inspirations, noting they achieved success by fully embracing their native tongues without forcing English into their music.
The YBNL label boss outlined his strategy, which is rooted in cultural pride rather than commercial calculation.
“I am a Naija boy, if I want to wear my agbada and dansiki, I will do all that. I mean growing up and seeing the likes of Awilo Logomba doing his thing, Brenda Fassie and all that. These people never tried to infuse English by force or anything,” he said.
“They were just doing their thing. Key thing, you have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually. So, I have to stay true to myself and no mater where it is, what it is, I mean, in this world, I have to stay true to myself.
“I am comfortable in my skin. I am a Naija boy, let them know what I am really all about. My heritage, lineage, culture, food, my way of life. You just have to stay true to yourself, that is the only way you can be comfortable in life. I am comfortable in my skin, I am a Naija guy, Yoruba boy, I have H-Factor and all that, and I’m proud about it.”
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