Spotify has launched a three-week experiential pop-up in Lagos called Greasy Tunes Café, designed to celebrate the intersection of Nigerian culture, food, and music.
The unveiling was held on September 30 at Fired & Iced, Lekki Phase 1.
With the café, customers can order local Nigerian meals and instantly receive personalised Spotify playlists or podcasts curated in real time based on their choices.
Spotify explained that the concept was inspired by new data showing that for Nigerian Gen Z, music and food are core parts of daily life, with Afrobeats dominating their playlists throughout the day.
During the fireside chat, Bea Theron, Spotify’s experiential marketing manager for Sub-Saharan Africa, said the concept is designed as a future-facing model that fuses Afrobeats with local cuisine.
She added that the initiative goes beyond entertainment, positioning itself as a strategic move to shape Lagos’ cultural future.
“Tonight proves the power of the youth: they build the culture here in Nigeria. The Greasy Tunes Café is our future-facing model, blending the force of Afrobeats with the authenticity of local cuisine,” Theron said.
‘This isn’t just a party; it’s a strategic move to establish the new cultural future of Lagos.”
Spotify launches Greasy Tunes Café blending food and music in Lagos.
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On his part, Victor Okpala, artist and label partnership manager for West Africa, said the café will double as a “launchpad for local talent and a centre for education”.
He noted plans to spotlight diverse emerging artistes while also hosting cultural programmes, including a documentary screening on Afro-Nigerian Afro-funk and the Eyo masquerade on October 11.
The event also featured a discussion with Spotify RADAR artiste Thakzin from South Africa and Nigerian budding artiste Fola, both recognised among Spotify’s most-streamed emerging acts of the decade.
They shared reflections on their artistic journeys, with Fola emphasising perseverance in the music industry
“You have to put in the work; that is my truth. Nothing about my journey is overnight,” he said.
“The love I’m receiving fuels me, and my goal is clear: I’m going to take Afrobeats to the next level.”
Thakzin, on the other hand, said music is about channeling emotions and pushing boundaries to break through.
“For me, music is about translating real-time feelings into rhythm,” he said.
“If you’re going to push new sounds, you have to go harder, always, because that’s how you break through and move people.”
After the conversations, DJ Dami Osinubi took over with a live set that shifted the evening into a vibrant party mood.
Guests from media to artists and fans immersed themselves in the music while enjoying traditional Nigerian food and drinks.
The Lagos debut signals the start of the Greasy Tunes Café pop-up, which will run for the next few weeks with more cultural showcases and music-led experiences highlighting Nigeria’s creativity.
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